This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and adversiting. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

The Pocket Dictionary of Finance is designed for the on-the-move finance professional & students who needs quick concise definitions fast. With over 5,000 finance terms packed into 224 pages this is a comprehensive and essential finance reference, enabling you to be well versed in the latest finance terminology. Main topics covered include: Accounting, Acquisitions, Banking, Compliance, Economics, Insurance, Investments, Markets, Mergers, Mortgages, Pensions, Real Estate, Regulation, Risk, Statistics, Stockholding, Taxation and Treasury Management.

A beautifully illustrated hardback picture book about one of the most exciting cities in the world! Aimed at families with young children each feature or building is introduced on a right-hand page in a clue style format – close up or not immediately obvious what it is. The reader then turns the page to discover the whole scene with the feature in it and to read the explanatory text. The final page in the sequence of four shows other features from the scene in vignette accompanied by background information about each one.

The Chronology of Fashion traces the history of fashion from the late 18th century up to the present. Following a strict chronology, it pinpoints the times when a distinctive style of suit or dress, hat or handbag, cut or style of hair or fabric, or indeed an entire look attained its peak of popularity and influence. Highly illustrated with full figure images, silhouettes and swatches of materials, the book also looks at key designers, how fashion has played a crucial role in art and film, and the trends that identified and defined various periods. This book should be a must for anyone interested in fashion and its development.

Lady Gaga Style Bible is a vibrant photographic fantasy storybook: it is part fashion show pictorial, part retrospective homage-a complete guide to Monster Fashion, categorised from A to Z. Style subjects include 'Attention to Detail', 'The Retro Nod', 'Hair and Hats', and 'Meat and Greet', an expansive look at her eye-popping Franc Fernandez designer creation made from raw beef and worn at the 2010 VMA awards. Stunning photographs superbly document her unrivaled artistic craft-a perfect modern amalgamation of glam rock inspirations like David Bowie and Freddie Mercury and fashion influences Donatella Versace and Alexander McQueen. The images in this collection vividly capture Lady Gaga's complex persona: undoubtedly riveting, provocative, and disturbing, they show a beauty that comes from power and total confidence that draws the audience in and an ugliness and hardness that perplexes and fends off foes. Taken together they also provide a running commentary on the intersection of culture, sexuality, music, technology and performance art. Lady Gaga Style Bible is an exceptional publication timed perfectly to capture a star at the ascendancy of her career at the forefront of an artistic revolution.

The North Atlantic, 1726 Captain Fly is the greatest pirate to sail the seven seas — or so he says. But his captives Jed and Arthur think he's a bad-tempered bully. Now Captain Fly has ordered his prisoners to work for him as pirates, or he'll kill them! It's time to stop the cruel captain for good... A fantastic story blending pirate legend with historical fact and Terry Deary's vividly imagined characters!

This breathtakingly detailed book presents dress patterns, construction details, embroidery and making instructions for fifteen garments and accessories from a seventeenth-century woman's wardrobe. Full step-by-step drawings of the construction sequence are given for each garment alongside photographs of the objects and the groundbreaking use of x-ray photography revealing the hidden elements of the clothes, the precise number of layers and the stitches used inside.

The textiles and dress of Gujarat in northwestern India are acclaimed for their design and craftsmanship. The sophisticated weaves, dyeing techniques, intricate embroideries, vibrant motifs and embellished dress, and the communities to which many of these are unique, have all been the subjects of extensive documentation. Textiles and dress play a central role in the construction of a visual identity of Gujarat and its people. This book examines the 'social life' of Gujarat's textiles, tracing the historical journey of cloth and dress up to the present day. It looks closely at dyed and painted textiles, and embroidery, and locates their place in culture, trade and commerce, and the role of entrepreneurship in the survival of these handmade textiles.

Over the past 40 years, Japanese designers have led the way in aligning fashion with art, ideology and integrity, as well as addressing identity and social politics through dress. They have demonstrated that both creative and commercial enterprise is possible in today's international fashion industry, and have refused to compromise their ideals, remaining autonomous and independent in their design, business affairs and distribution methods. The inspirational Miyake, Yamamoto and Kawakubo have gained worldwide respect and admiration and have influenced a generation of designers and artists alike.Based on twelve years of research, this book provides a richly detailed and uniquely comprehensive view of the work of these three key designers.

Yohji Yamamoto is one of fashion’s continual innovators and this stunning book is a fascinating insight into his working approach and relationships with other creative practitioners. It places Yamamoto’s work in context and includes an insightful interview with Yamamoto, as well as a round table discussion with some of his key collaborators, including Nick Knight, Peter Saville and Marc Ascoli. Photographer Max Vadukul, who has been working with Yohji Yamamoto for over 25 years, is interviewed by Terry Jones and long time collaborator Masao Nihei contributes an essay on some of the wider influences on Yohji Yamamoto’s designs and their presentation. Beautifully illustrated using amazing photographs selected from the Yohji Yamamoto archive, from the likes of Nick Knight and Paolo Roversi, this is an invaluable resource for anyone with an interest in fashion and design.

Draping is an art without rules as such, but to master it, you must understand the relationship of fabric to the body. It allows for freedom of garment design, and the opportunity to create customised clothing. Understanding grainlines and the effect they have, on not only the drape of the fabric and seams when being stitched, but also the stretch and therefore fit of a garment, is essential. Then you need to understand the complicated task of how to transfer your draping into pattern form. Once removed from the stand, you will need to know how to put the garment back together, and how to make adjustments to the pattern that won't alter your idea, but will work when you actually stitch it up. This book contains key chapters on understanding fabrics, grainlines and bias cutting, translating designs into patterns, making adjustments, constructing the lining, and finishing with zips, buttons, buttonholes etc. Draping is about problem solving and how to solve all of the problems is usually brings up!

Recounted by one of the knights of the round-table, find out all about the brave battles of the greatest knight of all time, King Arthur! This book includes lots of general information about what it really means to serve as a knight. White Wolves Non-fiction is a guided reading scheme which takes a high-interest approach to core geography, history and science topics. It has been created to appeal to children and reflect the range of texts in the real world, from guidebooks to cookbooks. Covering a wide range of topics at different reading levels, these books are ideal for classroom and topic libraries, and for teaching non-fiction literacy skills in a curriculum context.

If you're going to make it as a knight, you need to know as much about etiquette and wage collecting as you do about how to survive a grisly tournament. This book of tips and helpful advice shows you how. White Wolves Non-fiction is a guided reading scheme which takes a high-interest approach to core geography, history and science topics. It has been created to appeal to children and reflect the range of texts in the real world, from guidebooks to cookbooks. Covering a wide range of topics at different reading levels, these books are ideal for classroom and topic libraries, and for teaching non-fiction literacy skills in a curriculum context.

This workbook provides exercises to help teach and build English vocabulary. It has been written both for students who are studying towards professional exams, and for those who want to improve their related communication skills. The material covers general and topic-specific vocabulary, as well as grammar and use of English, comprehension, pronunciation and spelling.

Packed with breathtaking photographs, this tribute to Alexander McQueen (1969-2010) celebrates the incredible creations of an iconic, imaginative, and inspirational fashion designer whose work turned heads and hearts all over the world. He was a major fashion figure, famous throughout the world, especially the US (where he is a celebrity-favourite with clients including Sarah Jessica Parker, Peelope Cruz and Nicole Kidman) and Japan. McQueen's dramatic designs, also been worn by celebrities including Bjork, Lady Gaga and Rihanna, met with critical acclaim and earned him the British Designer of the Year award four times. This book is a must-have for fashion lovers everywhere.

One night a year, Santa J. Claus delivers presents to the children of the world... but for the rest of the time, he's protecting the world as the top secret agent of the Xtremely Mysterious Agency of Secrets (X.M.A.S.), dishing out his own brand of justice to the world's most dastardly criminals. Santa and his Little Helper, newly qualified X.M.A.S. agent Jingle Bells, are on the trail of Dr Cumulus Nimbus, who's hell-bent on creating a new ice age... and Santa hates snow! Can they stop the evil plot before the world is snowed under?

«Following the success of «Christmas Animal Tales» and «Winter Magic», this brand-new collection of original stories is the ideal Christmas gift, featuring tales from a host of best-loved authors — Adele Geras, Julia Green, Karen Wallace, Elizabeth Baguley, Penny Dolan, Tanya Landman, Michael Broad, Caroline Pitcher, Malachy Doyle and Holly Webb.»

This book covers the complete process of making fashion prints from the design of the prints to the final product on a garment. The book is divided into two parts: one devoted to the creative process of developing a design and the second focused on the technical aspects of producing the design. The book discusses not only the various systems for producing prints but also the problems and practicalities of printing on a wide variety of different fibres as well as the problems inherent in the use of various colours. The book also contains a large gallery of different types of prints classified by themes in accordance with the latest trends in fashion.

This is a cutting-edge and stunning comprehensive guide to making best creative use of new designing and making technologies available to the fashion industry, from the original design via production through to the marketing of finished pieces. The content and presentation have been carefully monitored in order not to be too ephemeral, i.e. so that the information doesn't become obsolete too quickly. Highly illustrated and completely international in scope, this is an excellent new handbook for anyone working in the fashion field.

This is to be a glamorous book covering the new trend of international designer-makers, showing the cream of the contemporary craft world, and crossing most disciplines (incl. ceramics, textiles, wood, glass, precious materials & metals). Designer-makers are pushing the boundaries and concept of craft, taking it to a new level and making small batches of work for large retail outlets which are finished to a high standard. The book shows a glorious array of handcrafted objects, with information gathered from each maker, explaining the ideas and concept behind their products, and how they got started and developed their work. The book also includes lots of practical information on running a small craft business effectively, such as liasing with manufacturers, dealing with press, sourcing commissions, packaging and marketing. It contains a gallery and design shop guide and will appeal to makers for both visual interest and practical information, but also to buyers as a directory of contemporary craft makers at the top of their field.