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Infanata » BONNIE S. BRENNEN
« TAYLOR AND FRANCIS »
QUALITATIVE RESEARCH METHODS FOR MEDIA STUDIES
Qualitative Research Methods for Media Studies
Название: QUALITATIVE RESEARCH METHODS FOR MEDIA STUDIES
Автор: 
Издательство: Taylor and Francis
Год:  2012
Страниц:  248
Формат: PDF
Размер: 8.68 mb
Жанр: Taylor and Francis
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.