«From small business owners to corporate executives, a business card does more than convey basic contact information. It's a calling card to a company's brand identity. Even in this digital age where email has replaced the traditional letter as the main form of written communication, business cards are a necessity for networking-and are often the first piece of branded material created by a new business owner.This paperback edition of «The Big Book of Business Cards» showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, «The Big Book of Business Cards» is an ideal, time-saving tool.»

«Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in «American Corporate Identity 2008», ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.»

Aimed at encouraging creativity, discovery and inspiration, this title includes techniques that can be used to enhance any layout. Featuring more than 750 layouts in a visual gallery with descriptive information, it also provides a look at what goes into an effective layout design.

«Letterheads might be thought of as a passe business need with the omnipresence of email communication. On the contrary, they have taken on new importance! Because letterheads are mailed less frequently, each one has the opportunity to have a greater impact on the reader than it would have in the pre-internet era. Letterheads are a vitally-important part of a company's corporate identity. The challenge for the designer is to create a letterhead (or letterhead set) that will make a positive impression, appropriate for the firm's personality and corporate culture. «The Big Book of Letterheads» contains over 330 examples of letterhead designs. Each one was specifically chosen for its visual interest and the positive statement it makes about the business it represents. Use «The Big Book of Letterheads» as a reference and start creating well-designed, powerful pieces of communication.»

«The Creativity series displays the best and brightest in advertising and design work from creative professionals around the world. «Creativity 36» features more than 1,000 colour photographs and illustrations and covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more. Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find «Creativity 36» an invaluable resource.»

Including more than 2500 logos selected from thousands of submissions, this volume is a useful reference source for designers to find a huge variety of styles and techniques for logo creation.