he information age has created unparalleled opportunities for graphic designers to showcase their work across a variety of media. However, digital technology has often denied access to the deep colour expertise that has been developed by generations of artists and designers working with physical media. Color Management is a unique, one-stop resource for designers and graphic artists in every field of visual communication, whether they are working in print, interactive, environmental, or web-based design. The book explains all the technical issues that are relevant to communicating with colour, in two-dimensional and three-dimensional environments, and in still and moving images.This books arms designers with the in-depth technical information they need about colour theory, colour systems, mixing, removal, pigments, inks, papers, and printing, and explains how human beings perceive and react to colour in every aspect of their daily lives. By unlocking expertise and demystifying theory, this book opens the door to new and bold uses of colour that communicate and entertain.

It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different colour combinations can enhance a logo design. A consolidated resource, Colour Management for Logos arms designers with a thorough understanding of how to communicate with and manage colour in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and pre-press requirements, to technical considerations. Dealing with every major colour system, for both print and web, this book offers creative solutions for designing inspiring logos in line with print budgets and client briefs.