Fashions in graphic design change with bewildering rapidity, but any graphic designer with a sound grasp of the fundamental skills will be able to cope with new trends while producing work of lasting worth. Graphic Design Pocket Essentials covers graphic design on every scale, from signage schemes as big as a building to web buttons just a few pixels across. The book gives solid, in-depth advice on how to ascertain what your client really needs, before amazing them with a design that transcends their expectations, and covers the busiest areas of commercial practice: print, advertising, packaging, signage, web design and many more. Real-world examples are analysed, and there is a wealth of technical information on every aspect of the design process.