In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple and instantly realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Ive's collaboration with Jobs would produce some of the world's most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world's most powerful brand. This book offers a detailed portrait of a creative genius, based on interviews with Ive's former colleagues and extensive research. From his early interest in industrial design through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that led Ive to become the designer of his generation.

Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs' products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steve's Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahney's book is a rich and insightful examination of a man who was at once a business poineer, and a cultural icon.

One of USA Today's Best Business Books of 2008 is now updated with a new chapter. Inside Steve's Brain cuts through the cult of personality that surrounds Steve Jobs to unearth the secrets to his unbelievable success.