To the general public, Alphonse Maria Mucha (1860-1939) is perhaps best known for his poster of Sarah Bernhardt and magnificent decorated plans such as The Seasons — work that continues to grow in popularity and value as the resurgence of interest in Art Nouveau increases. Among graphic artists and commercial designers, Mucha is praised for the innovative style books that pioneered the use of Art Nouveau in commercial packaging, design and ornament.