Media and public relations is a growing field and programs dedicated to the discipline are offered in several colleges and continuing education programs across the country. Within communications and marketing programs, courses dedicated to media relations are often required to complete the program. In addition, many journalism students also enter the field of media relations upon graduation, and courses can be found in those programs as well. A successful media relations program is the most powerful, cost-effective tool a company can utilize to create an identity or raise a profile; build trust, goodwill, and support; generate sales and raise funds; position themselves as an authority; attract new clients, customers, employees, sponsors and donors; encourage attendance at events; and manage crises. Media relations involve committing to a long-term, comprehensive program, executing the program, and evaluating the results. Susan Sommers has written a book on how to work professionally and productively with the media. This book is designed for anyone who is responsible for generating media understanding and coverage for any corporation, organization, non-profit, or small business, regardless of size or scope. It provides tips, information, and exercises on all aspects of a media relations campaign.

Basic Documents in International Law draws together all of the most important documents needed for the study of international law. Collated by Ian Brownlie, a worldwide expert in the field, this book has provided students and practitoners with the most essential instruments giving a thorough grounding in this diverse and fascinating field of law. This sixth edition incorporates all key new documents within the field since the publication of the fifth edition in 2002, including the Rome Statute of the International Criminal Court. Since the first edition appeared in 1967, this collection of basic texts has become an established aid both to the practising lawyer using international law materials, and to the student of international law as a complement to existing course books. As the title states, the objective of the collection has always been to provide readers with the essential, basic documents, and this edition continues to do so, building on the aims and reputation established over the last 40 years.

This is a new translation into contemporary English of one of the greatest poems of the English Middle Ages. Piers Plowman remains of enduring interest for its vivid picture of the whole life of medieval society, for its deeply imaginative religious vision, and for its passionate concern to see justice and truth prevail in our world. A. V. C. Schmidt's translation of the B-text is provided with an Introduction and extensive Notes which place the work in its contemporary setting and offer a full interpretative commentary on the poem.

This new translation of Zola's most acerbic social satire captures the directness and robustness of Zola's language and restores the omissions of earlier abridged versions. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

On the day that Miss Cluck says there is going to be a new animal in the class, everyone is very excited. In fact, there are squeals of delight. Nobody expects the new animal to be a bear. So, when Boris takes his first hairy, scary, grizzly steps into the classroom, Leticia the rabbit, Fergus the fox cub, Maxwell the mole, and the little mice...scream! Of course, Boris doesn't mean to be scary. He only wants to make friends. Even so, his first day at school is miserable and lonely. It seems to him that no one wants to be his friend. However, when Boris inadvertently scares off some bullies (innocently trying to make friends once more) he truly endears himself to his classmates. Boris is a gentle giant and he immediately wins our affections. How Boris is perceived by his classmates and how those perceptions change as the story unfolds give this picture book real resonance for children everywhere who have experienced being new among an unfamiliar group. This big book couldn't be more size-appropriate to its central character-and is perfect for a group to 'paw' over.

This volume offers 22 of the central pageants which make up York's famous Corpus Christi cycle. The York cycle is the oldest and best-known of the English mystery cycles, and its depth and scope are reflected in the selection printed here. The shape of the cycle was governed by subject matter of enduring spiritual significance, both to its contemporary audience and in later literary and artistic tradition, and the selection reflects these concerns. Included are plays on the Creation, the Fall of Man, the Incarnation, Passion, and Resurrection of Christ, and the Last Judgement. The Passion sequence has been expanded by six of the eight plays generally attributed to the great poetic dramatist known as the York Realist: the authentic text of these plays is not otherwise available in paperback. As well as providing detailed annotation, this edition offers an introduction which examines the history of the cycle and discusses the immensely popular modern productions in York and elsewhere.

Men, the enemy troops you can see are all that stands between us and the place we have for so long been determined to reach. We must find a way to eat them alive! The Expedition of Cyrus tells the story of the march of the Ten Thousand. The exploits of this famous army of Greek mercenaries in modern-day Turkey, Syria, and Iraq were described by one of their leaders, the Athenian historian and philosopher Xenophon. They were recruited at the end of the fifth century BC by a young Persian prince, Cyrus, who rose in revolt against his brother, the king of Persia. After Cyrus' death, the army was left stranded in the desert of Mesopotamia, a thousand miles from home. Their long march, across mountains and plateaux to the sight of The sea! The sea!, and back to the fringes of the Greek world, is the most exciting adventure story to survive from the ancient world. Xenophon's gripping narrative offers a unique insight into the character of a Greek army struggling to survive in an alien world. It is also the most sustained eyewitness account of the landscape of the vast and wealthy Persian empire.

The plot of this novel revolves around the feminist movement in Boston in the 1870s. F.R. Leavis called it one of the two most brilliant novels in the language. The novel's many allusions to the historical and social background of Boston society are explained in the editorial material.

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guiness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future.

Part of a series aimed at average and above-average ability Key Stage 3 National Curriculum pupils, this historical study of Blacks in the Americas covers the supplementary unit, using an investigatory approach.

Wittgenstein's philosophical career began in 1911 when he went to Cambridge to work with Russell. He compiled the Notes on Logic two years later as a kind of summary of the work he had done so far. Russell thought that they were as good as anything that has ever been done in logic, but he had Wittgenstein himself to explain them to him. Without the benefit of Wittgenstein's explanations, most later scholars have preferred to treat the Notes solely as an interpretative aid in understanding the Tractatus (which draws on them for material), rather than as a philosophical work in their own right. Michael Potter unequivocally demonstrates the philosophical and historical importance of the Notes for the first time. By teasing out the meaning of key passages, he shows how many of the most important insights in the Tractatus they contain. He discusses in detail how Wittgenstein arrived at these insights by thinking through ideas he obtained from Russell and Frege. And he uses a challenging blend of biography and philosophy to illuminate the methods Wittgenstein used in his work. The book features the complete text of the Notes in a critical edition, with a detailed discussion of the circumstances in which they were compiled, leading to a new understanding of how they should be read.

This beautifully illustrated volume tells the story of Britain and its people over two thousand years, from the coming of the Roman legions to the present day. Encompassing political, social, economic, and cultural developments throughout the British Isles, the dramatic narrative is taken up in turn by ten leading historians who offer the fruits of the best modern scholarship to the general reader in an authoritative form, illuminating their text with carefully chosen pictures and maps. A vivid, sometimes surprising picture emerges of a continuous turmoil of change in every period, and the wider social context of political and economic tension is made clear. But consensus, no less than conflict, is a part of the story: in focusing on elements of continuity down the centuries, the authors bring out that special awareness of identity which has been such a distinctive feature of British society. By relating both these factors in the British experience, and by exploring the many ways in which Britain has shaped and been shaped by contact with Europe and the wider world, this landmark work brings the reader face to face with the past, and the foundations of modern British society. The new edition, the first for almost twenty years, brings the story into the twenty-first century, covering the changes to British society and culture during the Blair years and the invasion of Iraq and its aftermath.

Flora of North America Volume 8 will be the seventh of 19 volumes on dicotyledons to be published in the Flora of North America North of Mexico series. It treats 680 species classified among 125 genera in 19 families The larger families covered in Volume 8 include Crassulaceae (Stonecrop family), Ericaceae (Heath family), Grossulariaceae (Currant family), Myrsinaceae (Myrsine family), Primulaceae (Primrose family), and Saxifragaceae (Saxifrage family). Each genus has representative species illustrated with a line drawing that, in combination with keys and descriptions, will facilitate identifications of these groups of plants. Some of the genera treated in this volume with the most species in the flora include: Ribes (Grossulariaceae) with 53 species; Dudleya and Sedum (Crassulaceae) with 26 and 41 species, respectively; Heuchera, Micranthes, and Saxifraga (Saxifragaceae) with 31, 45, and 25 species, respectively; and Arctostaphylos, Rhododendron, and Vaccinium (Ericaceae) with 62, 25, and 25 species, respectively. Additionally, ten of the 46 genera of Ericaceae are endemic to the flora area. The ongoing publishing project Flora of North America is the first comprehensive taxonomic guide to the extraordinary diversity of plant life covering our continent north of Mexico. This ground breaking scholarly series is a collaborative effort by researchers at more than 30 U.S. and Canadian botanical institutions. The Flora provides revisions of many plant groups and synthesizes the results from studies published in hundreds of research papers over the last three centuries. The series, based on herbarium, laboratory and field studies by hundreds of leading botanists and taxonomic authorities, is this century's premier tool for identifying, understanding, and conserving North America's floristic heritage. Flora of North America, with beautiful illustrations accompanying many species, is concise and easy to use. It is an indispensable resource for botanists, conservationists, ecologists, agronomists, foresters, range and land managers, and horticulturists.

A rich American art-collector and his daughter Maggie buy in for themselves and to their greater glory a beautiful young wife and a noble husband. They do not know that Charlotte and Prince Amerigo were formerly lovers, nor that on the eve of the Prince's marriage they had discovered, in a Bloomsbury antique shop, a golden bowl with a secret flaw. When the golden bowl is broken, Maggie must leave the security of her childhood and try to reassemble the pieces of her shattered happiness. In this, the last of his three great poetic masterpieces, James combined with a dazzling virtuosity elements of social comedy, of mystery, terror, and myth. The Golden Bowl is the most controversial, ambiguous, and sophisticated of James's novels.

The ancient civilization of Mesopotamia thrived between the rivers Tigris and Euphrates over 4,000 years ago. The myths collected here, originally written in cuneiform on clay tablets, include parallels with the biblical stories of the Creation and the Flood, and the famous Epic of Gilgamesh, the tale of a man of great strength, whose heroic quest for immortality is dashed through one moment of weakness. Recent developments in Akkadian grammar and lexicography mean that this new translation, complete with notes, a glossary of deities, place-names, and key terms, and illustrations of the mythical monsters featured in the text, will replace all other versions.

Eric the Red was wild and hot-headed, even for a Viking. His quick temper was always getting him into trouble. But he learned quickly, and in time became a great warrior and a fearless adventurer. He discovered a new land — Greenland — and founded a new nation.

Love and loyalty, hatred and revenge, fear, deprivation, and political ambition: these are the motives which thrust the characters portrayed in these three Sophoclean masterpieces on to their collision course with catastrophe. Recognized in his own day as perhaps the greatest of the Greek tragedians, Sophocles' reputation has remained undimmed for two and a half thousand years. His greatest innovation in the tragic medium was his development of a central tragic figure, faced with a test of will and character, risking obloquy and death rather than compromise his or her principles: it is striking that Antigone and Electra both have a woman as their intransigent hero. Antigone dies rather neglect her duty to her family, Oedipus' determination to save his city results in the horrific discovery that he has committed both incest and parricide, and Electra's unremitting anger at her mother and her lover keeps her in servitude and despair. These vivid translations combine elegance and modernity, and are remarkable for their lucidity and accuracy. Their sonorous diction, economy, and sensitivity to the varied metres and modes of the original musical delivery make them equally suitable for reading or theatrical peformance.

Helps teachers of young learners introduce and practise grammar in a fun and motivating way. Steers a middle course between grammar-based and communicative approaches to teaching: meaning is the main focus of all language teaching and grammar is an intrinsic part of making meaning explicit.

Nian is a boy with a destiny. Taken from his home and family to live in the House of Truth, he must practise his skills of mind-reading, weather lore and manipulation of matter. Once he has achieved mastery, he will become one of the elect, a Lord of Truth. There's only one problem. Nian doesn't want to become a Lord of Truth. He just wants to get away. But his only means of escape is to step into another world. To be precise, into Jacob's front room. In Essex. Just before tea time. Nian doesn't speak English, he doesn't know what to do with a toaster, and he's got no idea what those roaring lumps of metal speeding down the road are. The truth is, this is going to be interesting...

Dominic has always been a disappointment to his ambitious father, but he has never understood why. Then he discovers that he had an older brother who died before he was born. Where his brother was a brilliant academic and scientist, Dominic prefers to 'waste' his time painting. His father cannot forgive him for it. Dominic decides to try to find out about his brother, but he discovers more than he bargained for. Their father had Dominic's dead brother cloned, and Dominic is the result. How can he live with this mind-blowing discovery? If the truth is ever made public, it could put people's lives in danger — including his own.