«Mastering Public Relations» takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.»

Stimulating, succinct and accessible, this highly successful text offers a comprehensive introduction to the study of politics, written from an international perspective. Including a new chapter on the mass media and political communication it contains substantial new material on developments such as the 'War on Terror' and state transformation.

The second edition of a ground-breaking text, Global Sociology, 2nd edition will be compulsory for introductory sociology courses which take a truly global perspective. Building on the success of the ambitious first edition, the book retains and defends its innovative focus and approach. Extensively updated in the light of the most recent debates about globalization, particularly in the post 9/11 climate, this new edition also includes three wholly new chapters on lifestyle and leisure, global religions, and health, and substantial further pedagogical features. Changes, both in the public and academic sphere, make this new edition highly important to the teaching of sociology today.

This narrative history of Latin America surveys five centuries in less than five hundred pages. The first third of the book moves from the Americas before Columbus to the wars for independence in the early nineteenth century. The construction of new nations and peoples in the nineteenth century forms the middle third, and the final section analyzes economic development, rising political participation, and the search of identity over the last century. The collision of peoples and cultures — Native Americans, Europeans, Africans — that defines Latin America, and gives it both its unity and diversity, provides the central theme of this concise, synthetic history.

Key Concepts in Medieval Literature introduces students to the major authors, themes and genres of the English Middle Ages. These are discussed in concise focused essays, accompanied by summaries and recommendations for further reading. The emphasis is on key historical and literary-critical concepts and ideas essential for the study of Old and Middle English literature. The book highlights continuity in the development of Medieval Literature and the need to see texts in context, both historically and linguistically.

The third edition of this best-selling book has been thoroughly revised to reflect the changing nature of the discipline. New forms of history are included in the text, including popular and TV histories. Illustrative matter from more up-to-date works now sit alongside a broader discussion of postmodernism and the balance of canonical historians has now been readdressed to reflect current trends. With advice on writing essays and dissertations and preparing for exams, the skills section has also been expanded to include group work and oral presentations, and deals with using the Internet for assignments. Collectively then, this book remains a must for any student embarking on the exciting adventure that is studying history.

Employment law is one of the fastest moving areas in the law today with statutory changes, European Directives and new cases changing the detail very rapidly. This book steers the student confidently through the complexities, providing summary points at the end of each chapter plus exercises and additional reading. This edition has been fully updated to reflect recent changes including the Disability Discrimination Act 2005 and the Employment Equality (Sex Discrimination) Regulations 2005.

Mastering Accounting Skills is a clear explanatory text designed for beginners with no prior knowledge or experience of the discipline. The text contains many practical assignments that reflect the assessment requirements of the manual units for OCR (Oxford, Cambridge and RSA) Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain a real understanding of the principles and procedures of Bookkeeping and Accounting.

Landlord & Tenant Law is an easily accessible introductory text. The clear, concise style allows the authors to cover the subject in admirable breadth and depth. Summaries, exercises and workshops concluding each chapter help the reader to make sense of a complex area of law. This is an extensively revised fifth edition of this popular text, particularly in terms of its coverage of the effects of covenants in leases and also in an expanded section on business tenancies which includes the important statutory changes which are about to be made to the security of tenure regime.

«The second edition of this very successful textbook updates and expands its coverage of the many facets of life in Europe in the new century. It retains the strengths of the first edition with its focus on both East and West but expands its coverage of the themes of convergence and divergence, and includes a new chapter on the European Economy. It asks «what is Europe» and «where is Europe going?» and challenges preconceived notions and glib generalizations.»

Key Concepts in Contemporary Literature offers a comprehensive overview of the literature and critical debates of the period since 1945. Setting texts in their historical, political and cultural contexts, it demonstrates how literature has dealt with and been shaped by the changing face of the modern world. Divided into three clear sections, the volume serves to introduce the significant literary movements, themes and developments of the period since the Second World War and covers a full range of novels, poetry and drama as well as providing a guide to the major critical theories of recent times. Features include an accessible and full overview of the texts, contexts and criticism of the contemporary period, an alphabetical format that makes information quick and easy to find and cross-referencing, and further reading suggestions that provide additional resources for study. Acting as the perfect accompaniment, this is an invaluable guide to anyone navigating their way through the contemporary era and the literature that defines it.

Key Concepts in Victorian Literature is a lively, clear and accessible resource for anyone interested in Victorian literature. It contains major facts, ideas and contemporary literary theories, and is packed with close and detailed readings of a variety of novels, poems and plays. Structured into three, easy-to-use sections, the book guides readers through all the major concepts, themes and issues which characterize Victorian literature. It offers an overview of the historical and cultural context in which this literature was produced, and introduces readers to all of the significant critical and theoretical perspectives which underpin modern research into the period.

Sports History is designed to help students new to this area of study by providing them with guidance on the ideas, theories and methods that they need in order to excel as sports historians. Using examples from many sports and academic traditions, and featuring a glossary and many practical exercises and activities, this essential introduction will help students become more sophisticated and professional in their engagement with sports history.

Roger Bartlett traces the history of Russia from its beginnings in Kiev Russia, through the Muscovite and Imperial, Soviet and post-Soviet periods, to the end of the twentieth-century. While offering a broad perspective on Russia's historical development, Bartlett focuses on the origins of Russian political culture and the place of the majority peasant population in the Russian/Soviet polity.

An invaluable glossary of significant language and linguistic terms and concepts designed for students of English Language and Linguistics. The book also provides a very useful overview of the subject as well as covering principal figures in linguistic criticism and their contribution to the subject. Organized into the core subject areas of language and linguistics, it enables the reader to contextualize each particular definition and gain a wider understanding of each topic. This edition has been updated to include more extensive coverage, particularly of language terms.

Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged alphabetically. It is designed to provide an easy reference guide to the bewildering array of terms and concepts that students are likely to encounter as part of their course. Complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for students undertaking courses where a knowledge of ICT is required.

Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.

This is the first full historical survey of the Benelux area (Belgium, the Netherlands and Luxembourg) to be written in English. Paul Arblaster describes the whole sweep of the history of the Low Countries, from Roman frontier provinces, through medieval principalities, to the establishment of the three constitutional monarchies of the present day. This readable overview highlights the international importance of the social, economic, spiritual, and cultural movements that have marked the region.

Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what human resource management is all about. It will be especially useful as a revision aid.

Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.