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« PALGRAVE »
KEY CONCEPTS IN MANAGEMENT
Key Concepts in Management
Название: KEY CONCEPTS IN MANAGEMENT
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  336
Формат: PDF
Размер: 11.76 mb
Жанр: Palgrave
Key Concepts in Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what management is all about. It will be especially useful as a revision aid.
« PALGRAVE »
KEY CONCEPTS IN INTERNATIONAL BUSINESS
Key Concepts in International Business
Название: KEY CONCEPTS IN INTERNATIONAL BUSINESS
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  296
Формат: PDF
Размер: 10.36 mb
Жанр: Palgrave
«Key Concepts in International Business» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.»
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KEY CONCEPTS IN STRATEGIC MANAGEMENT
Key Concepts in Strategic Management
Название: KEY CONCEPTS IN STRATEGIC MANAGEMENT
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  304
Формат: DOC
Размер: 7.60 mb
Жанр: Palgrave
«Key Concepts in Strategic Management» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.»
« PALGRAVE »
KEY CONCEPTS IN MARKETING
Key Concepts in Marketing
Название: KEY CONCEPTS IN MARKETING
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  320
Формат: PDF
Размер: 11.20 mb
Жанр: Palgrave
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
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A HISTORY OF POLAND
A History of Poland
Название: A HISTORY OF POLAND
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  256
Формат: PDF
Размер: 8.96 mb
Жанр: Palgrave
The turbulent history of Poland has long attracted international interest. In this wide-ranging survey, Anita J. Prazmowska explores the story of Poland from early settlements, through to the emergence of the Kingdom of Poland, the loss of independence and its eventual re-acquisition after the First World War, and ends with an assessment of the present day state. A History of Poland is a lucid examination of the rise of a state which, throughout centuries, spanned the civilizations of the West and East. Prazmowska explains the roots of Polish Christianity and accounts for its tenacity. She also offers a bold analysis of the origins and background to the development of a deeply patriotic nation, discussing the political and cultural roots of Polish nationalism while at the same time demonstrating why the Polish Question has been an insoluble problem in European politics. Placing the complex history of Poland in the context of most major European events, this essential guide fully explains the country's place in European consciousness.
« PALGRAVE »
MASTERING E-BUSINESS
Mastering e-Business
Название: MASTERING E-BUSINESS
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  304
Формат: DOC
Размер: 7.60 mb
Жанр: Palgrave
'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
« PALGRAVE »
FINANCIAL MANAGEMENT
Financial Management
Название: FINANCIAL MANAGEMENT
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  384
Формат: PDF (текст изображением)
Размер: 13.44 mb
Жанр: Palgrave
Financial Management is a course text for business and management undergraduates and MBA students taking an introductory module in financial management. The concise yet thorough style of the book makes it accessible for students coming to the subject for the first time. This thoroughly updated fourth edition contains many new features designed to reinforce student learning. The array of activities and questions integrated throughout each chapter encourage the student to engage with the subject. Learning objectives and summaries frame each chapter, guiding the student through the text. The book is complete with an answer section and suggestions for further reading.
« PALGRAVE »
LANGUAGE TESTING AND VALIDATION: AN EVIDENCE-BASED APPROACH
Language Testing and Validation: An Evidence-based Approach
Название: LANGUAGE TESTING AND VALIDATION: AN EVIDENCE-BASED APPROACH
Автор: 
Издательство: Palgrave
Год:  2004
Страниц:  316
Формат: PDF
Размер: 11.06 mb
Жанр: Palgrave
Tests for the measurement of language abilities must be constructed according to a coherent validity framework based on the latest developments in theory and practice. This innovative book, by a world authority on language testing, deals with all key aspects of language test design and implementation. It provides a road map to effective testing based on the latest approaches to test validation. A book for all MA students in Applied Linguistics or TESOL, and for professional language teachers.
« PALGRAVE »
MASTERING FINANCIAL MANAGEMENT
Mastering Financial Management
Название: MASTERING FINANCIAL MANAGEMENT
Автор: 
Издательство: Palgrave
Год:  2003
Страниц:  256
Формат: PDF
Размер: 8.96 mb
Жанр: Palgrave
«This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. «Mastering Financial Management» aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.»
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AUTHORING A PHD
Authoring a PhD
Название: AUTHORING A PHD
Автор: 
Издательство: Palgrave
Год:  2003
Страниц:  312
Формат: PDF (текст изображением)
Размер: 10.92 mb
Жанр: Palgrave
Authoring a Ph.D. Thesis involves having creative ideas, working out how to organize them, writing up from plans, upgrading text, and finishing it speedily and to a good standard. It also involves being examined and getting work published. This book provides a huge range of ideas and suggestions to help Ph.D. candidates cope with both the intellectual issues involved and the practical difficulties of organizing their work effectively.
« PALGRAVE »
STUDY SKILLS FOR SPEAKERS OF ENGLISH AS A SECOND LANGUAGE
Study Skills for Speakers of English as a Second Language
Название: STUDY SKILLS FOR SPEAKERS OF ENGLISH AS A SECOND LANGUAGE
Автор: 
Издательство: Palgrave
Год:  2003
Страниц:  240
Формат: PDF
Размер: 8.40 mb
Жанр: Palgrave
Starting at any university is a major step in life. Students who speak English as a second language and who are studying in a new country are taking an even bigger step. How do we choose our subjects? Can we go and talk with the lecturers? What about making friends? In this book students will find practical answers to these and other frequently asked questions. The text is written in straightforward English.
« PALGRAVE »
MASTERING COUNSELLING THEORY
Mastering Counselling Theory
Название: MASTERING COUNSELLING THEORY
Автор: 
Издательство: Palgrave
Год:  2002
Страниц:  304
Формат: DOC
Размер: 7.60 mb
Жанр: Palgrave
Mastering Counselling Theory provides comprehensive coverage of all the major concepts and ideas integral to the theory of counselling from behavioural to existential to psychodynamic studies. Fully explaining complicated terms and theories, the book includes an extensive glossary, making this complex area of study easy to understand. Exploring popular areas such as Freud, Jung, and Cognitive Counselling, this is an invaluable guide to counselling theory for students, lecturers and the general reader alike.
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MASTERING THE NOVELS OF JANE AUSTEN
Mastering the Novels of Jane Austen
Название: MASTERING THE NOVELS OF JANE AUSTEN
Автор: 
Издательство: Palgrave
Год:  2002
Страниц:  384
Формат: PDF (текст изображением)
Размер: 13.44 mb
Жанр: Palgrave
Mastering the Novels of Jane Austen is the ideal companion for anyone studying the works of this endearing literary figure. An engaging account of the six most-read Austen novels, this book captures the imagination with its fresh and lively approach. — Provides a detailed critique of Northanger Abbey, Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma, and Persuasion — Links the significance of the works from the past to the present day in the light of contemporary attitudes to women, tradition, and innovation — Explores the influence of art, architecture, music, literature, theology, philosophy, history and politics in the novels — Discusses both traditional and contemporary literary theory, and examines Austen's use of wit and irony, and the nuances of her vocabulary If you are looking for a book that will entertain, challenge, and illuminate your understanding of Jane Austen, this is it! A must-have guide for anyone preparing for exams or looking to gain the maximum satisfaction from their reading of the novels of this much-loved author.
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MASTERING TWENTIETH-CENTURY RUSSIAN HISTORY
Mastering Twentieth-Century Russian History
Название: MASTERING TWENTIETH-CENTURY RUSSIAN HISTORY
Автор: 
Издательство: Palgrave
Год:  2002
Страниц:  528
Формат: DjVu
Размер: 1.00 mb
Жанр: Palgrave
Mastering Twentieth Century Russian History presents a vivid and informative account of the events which befell the Russian people during the course of the twentieth century. — explores the major developments of the last century, from the revolution of 1905, to the First and Second World Wars, to the Cold War and the rise and fall of the USSR — examines key figures and their actions — from Nicholas II, Lenin, Trotsky, Stalin, Khrushchev, Brezhnev, Gorbachev and Yeltsin to Putin — deals with events right up to 2000, enabling the Soviet experiment to be placed in context a decade after its collapse — incorporates the latest research from British, American and Russian historians, examining key controversies and debates — includes primary source material, maps, photographs, posters and a full chronology of events This text is the ideal companion for anyone seeking a clear yet detailed introduction to the fascinating events of twentieth century Russian history.
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MASTERING EMPLOYEE DEVELOPMENT
Mastering Employee Development
Название: MASTERING EMPLOYEE DEVELOPMENT
Автор: 
Издательство: Palgrave
Год:  2002
Страниц:  240
Формат: PDF
Размер: 8.40 mb
Жанр: Palgrave
This text is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this specific issue and is an introduction for those who wish either to understand the subject in general or develop their expertise and understanding further.
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MASTERING: TEAM LEADERSHIP
Mastering: Team Leadership
Название: MASTERING: TEAM LEADERSHIP
Автор: 
Издательство: Palgrave
Год:  2002
Страниц:  288
Формат: PDF
Размер: 10.08 mb
Жанр: Palgrave
Team working is vital to organizational success. This up-to-the- minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be employed in work situations. Website links and additional reading material to assist in the study of team leadership are included on an ancillary website.
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BRITAIN, THE SOVIET UNION AND RUSSIA
Britain, the Soviet Union and Russia
Название: BRITAIN, THE SOVIET UNION AND RUSSIA
Автор: 
Издательство: Palgrave
Год:  2001
Формат: PDF
Размер: 3.92 mb
Жанр: Palgrave
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MASTERING HUMAN RESOURCE MANAGEMENT
Mastering Human Resource Management
Название: MASTERING HUMAN RESOURCE MANAGEMENT
Автор: 
Издательство: Palgrave
Год:  2001
Страниц:  272
Формат: PDF (текст изображением)
Размер: 9.52 mb
Жанр: Palgrave
Mastering Human Resource Management provides an authoritative and accessible guide to this dynamic and fascinating topic. Fully up-to-date, this book encompasses all aspects of the most recent UK and European legislation and case law. Ideal as a valuable study text for the personnel management student, for quick reference by the busy manager or as a problem solver for the interested employee. It takes the reader on an A-Z tour on all matters concerned with managing Human Resources and helps provide direct answers to the day to day issues of managing staff.
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MASTERING MODERN EUROPEAN HISTORY 2ND REV: ED
Mastering Modern European History 2nd rev: ed
Название: MASTERING MODERN EUROPEAN HISTORY 2ND REV: ED
Автор: 
Издательство: Palgrave
Год:  1997
Страниц:  528
Формат: DjVu
Размер: 1.00 mb
Жанр: Palgrave
Mastering Modern European History traces the development of Europe from the French Revolution to the present day. Political, diplomatic and socio-economic strands are woven together and supported by a wide range of pictures, maps, graphs and questions. Documentary extracts are included throughout to encourage the reader to question the nature and value of various types of historical evidence. The second edition brings us fully up to the present day. Chapters on European Decolonisation, Communist Europe 1985-9, and European Unity and Discord have been added, and others have been substantially rewritten. An even wider range of illustrations and documentary source questions are included. The book is presented in a readable and well ordered format and is an ideal reference text for students.
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MASTERING BUSINESS COMMUNICATION
Mastering Business Communication
Название: MASTERING BUSINESS COMMUNICATION
Автор: 
Издательство: Palgrave
Год:  1983
Страниц:  320
Формат: PDF
Размер: 11.20 mb
Жанр: Palgrave
L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.

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