In Branding USA No. 4, 24 design firms from cities across the United States showcase their best brand-building work. In over 650 full-color images on 200 beautifully reproduced pages are featured the most innovative examples of the branding art. Whether a brand is presented on an interactive website or a business card, it must be recognizable and help build customer loyalty. Experts agree that branding isn't about getting prospects to choose your firm over the competition. The consensus is that branding should result in your customers seeing your firm or product as the singular solution to their problem, and see this solution through all of the media clutter and confusion. In Branding USA No. 4 all aspects of branding and image building are presented. A brief overview of each participating firm's strengths and purpose as it relates to their work in branding, advertising and promotion is also featured. The branding and multidisciplinary design firms included in this volume definitively illustrate the amazing results which occur when the most creative and successful minds in the business portray the brand identity process in action.