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| « PENGUIN GROUP » |
15 сентября 2021 |
MISSION: HOW THE BEST IN BUSINESS BREAK THROUGH |
№ 290407157 |
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ОписаниеThe new Saatchis explain why top businesses are world-changers as well as world-beaters. Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives. Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
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