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Infanata » PENGUIN GROUP » NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS
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NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS

Nudge: Improving Decisions About Health, Wealth and Happiness
Название: Nudge: Improving Decisions About Health, Wealth and Happiness
Автор: 
Издательство:  Penguin Group
Год издания:  2013
Страниц:  320
Жанр: Penguin Group
Описание
Nudge is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.



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