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LOGO DESIGN WORKBOOK

Logo Design Workbook
Название: Logo Design Workbook
Издательство:  Rockport Publishers
Год издания:  2006
Страниц:  240
Жанр: Rockport Publishers
Описание
«Logo Design Workbook focuses on creating powerful logo designs and answers the question, «What makes a logo work»? In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.»



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