This is a new edition of the successful guide to great marketing — now with 20 percent new and updated material. Combining the biggest name in business with the forty-year experience of one of the best-known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton's lifetime of marketing experience and acumen. Each chapter focuses on one key marketing concept and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. Readers will discover the same effective methodologies Sexton teaches his own students, backed up with step-by-step instruction and handy tools and resources. Now better than ever, this new edition includes 20 percent new information, including new chapters on marketing in a difficult economy, marketing real estate, online marketing, and more. Don Sexton (New York, NY) is Professor of Marketing at Columbia University and the principle of The Arrow Group, Ltd.[registered], a marketing consulting and training firm whose clients have included GE, Citigroup, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than 40 years and his articles on branding and marketing have appeared in numerous publications including the Harvard Business Review and the Journal of Marketing. He is often quoted in such publications as the New York Times, Business Week, and Beijing's China Economic Daily.