100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

Every year since 1958 an international jury has met in the Netherlands under the auspices of the World Press Photo Foundation to choose the world's finest press photographs. Universally recognized as the definitive competition for photographic reportage, it has been described by Michael Rand as the international photographic contest. Publishing the results of the latest annual World Press Photo Contest, this exceptional book contains the very best press photographs from 2013 pictures submitted by photojournalists, picture agencies, newspapers, and magazines throughout the world. Selected from thousands of images, these prizewinning photos capture the most powerful, moving, and sometimes disturbing images of the year.

Cornelia Parker is one of the most thoughtful and profound artists working in Britain today. Exploring everything from ghosts and gravity to relics and the unconscious, she transforms everyday, ordinary objects into compelling works of art. Parkers projects which have included blowing up a shed, steamrolling musical instruments, exploding a firework made from a pulverised meteorite, and suspending charcoal taken from a church struck by lightning have captured the public imagination since she first came to prominence in the 1990s. This monograph, now available in paperback, traces the development of her art from the late 1970s to the present day. Organised chronologically to show the development of her thinking and practice, the book also features five thematic essays by curator and writer Iwona Blazwick. Over 175 works are illustrated, each accompanied by a commentary from the artist herself. The book features a preface by Yoko Ono and an introduction by Bruce Ferguson, which places Parkers work in context.

Madame Paulette was Paris's queen of milliners. Born in 1900, this famed headwear designer learned her trade between the wars, and by the 40s and 50s her hats crowned the heads of everyone who was anyone in Paris, and were increasingly sought by the rich and famous around the world. Film stars such as Greta Garbo, Marlene Dietrich, and Audrey Hepburn were some of her most ardent fans, as well as royalty, including Princess Grace of Monaco and the Duchess of Windsor. Hats by Madame Paulette will appeal to fashion experts and aficionados of fine millinery alike, providing an essential guide on the most indispensable fashion item of the mid-twentieth century; no woman would consider herself formally dressed without a hat. In addition to celebrities vying for Madame Paulette's creations, fashion photographers clamored for her designs. Included here are photographs from Avedon, Newton, Horst, and Klein, as well as film stills of the hats she designed for Cecil Beaton that appeared in My Fair Lady and Gigi.

From land art and earthworks in the 1960s to conceptual art of the new millennium, ecology-focused art has been a prominent genre in the art world for decades. This book offers a look into the recent explosion in contemporary art that deals directly with nature, the environment, climate change, and ecology. Organized into six thematic chapters, Art & Ecology Now moves through the various levels of artists' engagement, from those who document and reflect on nature, to those who use the physical environment as the raw material for their art, and committed activists who set out to make art that transforms both our attitudes and our habits. More than 300 color illustrations feature the work of over 90 artists, including Allora & Calzadilla, Edward Burtynsky, Tue Greenfort, Hans Haacke, Eva Jospin, Nadav Kander, Yao Lu, David Maisel, Gustav Metzger, Svetlana Ostapovici, Nyaba Leon Ouedraogo, Berndnaut Smilde, and more.

In 1960, after an intense year photographing a notorious Brooklyn street gang The Jokers, Bruce Davidson decided to remove himself from the tension and depression of that work. He received an assignment to photograph Marilyn Monroe during the making of John Houston's The Misfits in the Nevada desert, and then travelled to London on commission for Queen magazine. Published by Jocelyn Stevens, Queen was devoted to British lifestyle and Davidson was charged, with no specific agenda, to spend a couple of months touring England and Scotland to create a visual portrait of the two countries. England / Scotland 1960 offers a poetic insight into the heart of English and Scottish cultures. Reflecting a post-warera in which the revolutions of the 1960s had not quite yet entered the mainstream, Davidson's photographs reveal societies driven by difference — the extremes of city and country life, of the landed gentry and the common people. Published for the first time in its entirety in 2005, this new edition has a larger ideal format chosen by Davidson initially for his Black & White (2012), and now the standard size for his future publications with Steidl.

Yves Saint Laurent is a name synonymous with style, elegance and high fashion. When he came on the scene at Dior and then started his own line, he quickly changed the way people regarded haute couture and the world of fashion itself. He revolutionized womens eveningwear when he introduced le smoking, a womans tuxedo. He had a huge impact not only on fashion, but also on many peoples lives, including that of photographer Roxanne Lowit. Yves Saint Laurent is Lowits personal photographic history of Saint Laurent, the man and the fashion, from 1978, the year she first met him, to the last show he gave in 2002. With contributions from YSLs muses and admirers, including Catherine Deneuve, Lucie de la Falaise, Betty Catroux, Jacqueline de Ribes, Andre Leon Talley and Valerie Steele, this book represents the backstage experience at YSLs shows as Lowit experienced them. Whether surrounded by beautiful models or peeking at the catwalk from the wings, every moment was a magnificent photo opportunity. Lowit shares with the world magical moments of YSL intimate, social, absorbed in fashion and creates a unique portrait of this towering figure of postwar couture. This book will be coveted by Yves Saint Laurents many fans worldwide and by anyone interested in the very best of high fashion.

Here is the most ambitious guide to vintage womens fashion ever attempted. It is not just another history of fashion, but a survey of how fashion past continues to inspire fashion present. It presents over 1,000 stand-out examples, together with over 300 contextual illustrations, dating from the 1920s to the 1980s, including many icons of vintage fashion, from Marylin Monroe's bra to the Ossie Clark dress made so famous by David Hockney's painting. Each garment is explored from the viewpoint of the contemporary fashionista looking to build a vintage wardrobe. The book is organized into three main sections. Decades explores the shapes and fabrics that define the look of each period. Elements explores the individual components of a vintage look, everything from hat to shoes. Hallmarks explores fashions perennial themes, from florals to the ever-popular Little Black Dress. The reference section includes invaluable practical advice for fans and collectors of vintage.

Numerous designers have pioneered cutting-edge garments and collections throughout the evolution of fashion. But all too often a lack of obvious fit or purpose has been mistaken for a lack of design sophistication. In an informed defence of innovative fashion, Why You Can Go Out Dressed Like That champions the improbable, the provocative, the uncomfortable and the seemingly ridiculous. Inspired by diverse sources, theories and concepts, as well as futuristic textiles and techniques, the book explores the groundbreaking work of designers who strive to extend the boundaries of their creativity. There are no fixed elements to the 100 designs featured in this book, which range from the cerebral conceptions of Comme des Garcons, to the augmented anatomies of Thierry Mugler and the exaggerated physicality of Thom Brownes broad-shouldered men. The garments do not have to fulfil a function, keep you warm, or increase sexual attraction, nor do they have to beguile or disarm. They do need to have impact at the time of creation and to prove influential in the longer term. Many original designs elicit the response: You cant go out dressed like that! Marnie Fogg proves decisively that modern fashion is not as outrageous and unwearable as it may seem.

The World Atlas of Street Photography focuses on the abundance of photography that has been created on street corners around the globe; it includes classic documentary street photography, as well as images of urban landscapes, staged performances, and sculptures. In so doing, this compelling reference book locates the meeting point between street photography and atlas, between artists and their personal understanding of our environment, not via a cartographic birds-eye view but through a more intimate, human-centred perspective. From New York to New Delhi, Beijing to Brighton, Havana to Hamburg, and Sydney to Seoul, this magnificently illustrated book presents an international cast of more than one hundred established and emerging contemporary photographers.

This striking book represents the personal odyssey of antique dealer, collector, and jewelry-lover Mimi Lipton. Over the years, she has amassed a superb collection of uncut precious and semi-precious stones, along with antique pieces of carved amber and jade, all of them found or acquired on her many journeys around the globe. Now, in collaboration with seven international contemporary jewelers from France, China, Nepal, Iceland, Argentina, and the UK, these original elements have been transformed into more than eighty unusual and dramatic pieces of jewelry. These sculptural yet wearable objects are showcased in all their glorious originality, with imagination, individuality, and craftsmanship reigning supreme. Every gem evokes a journey to the furthest corners of the world, from Baltic amber to Tibetan coral, African ivory to Colombian emeralds. This inspiring volume is beautifully designed by Malgosia Szemberg, former art director of The World of Interiors magazine, and exquisitely photographed by Noelle Hoeppe.

Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain... and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the best and most refined examples, the object here is to reveal the lost or unseen typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.

One of the most influential design philosophies of the past 25 years has been Glenn Murcutt's dictum that buildings should touch the earth lightly. While architects have always sought to liberate architecture from its solid foundations through the use of new materials and spatial reconfigurations, climate change, new materials and restricted land use have given new impetus to finding lightweight solutions for our homes. Superlight houses combine two strands of thinking: that lightweight buildings have less impact on their environments, and that this lightness (visually, materially, ecologically) can lead to more open living and greater communion with their surroundings. Each of the 41 houses presented here is shown through photographs, plans and lucid explanations. Residences that appear to float, ingenious constructions using local materials, innovative structures, inflatable spaces, high-tech hyper-intelligent houses superlight takes many forms, in many places from the urban jungle of Tokyo to rural China and mountainous Chile.

Published to coincide with the major exhibition at the National Gallery this autumn, here is the ultimate book on Rembrandt's art and life his work as an artist, his family, friends and patrons, his place in European culture by one of the worlds best-known writers on Dutch art. Designed to be the Rembrandt book of first resort, this complete and accessible volume, available again in a new, reduced format edition, will be an invaluable work of reference and vital reading for art lovers, art students and museum-goers.

Star Trek is one of the most enduring franchises in Hollywood entertainment history. Part of the public consciousness since 1966, it spans the worlds of television and the movies and counts millions of fans worldwide. Now Star Trek Pop-Ups delivers seven iconic Star Trek moments in a new way popping off the page in three dimensions. From the original USS Enterprise in flight to the dreaded Borg cube from The Next Generation and beyond, here is an unforgettable series of alien encounters and thrilling action scenes, featuring memorable moments from Deep Space Nine, Voyager and Enterprise. Bursting with energy and ingenuity, Star Trek Pop-Ups will capture the imaginations of fans young and old.

Plants are truly remarkable: even with all our modern technological prowess they still feed, clothe and shelter us, help transport us and can intoxicate and cure us. Helen and William Bynum are expert guides to the rich histories, significance and uses of over 80 key plants in 69 entries, revealing our relationship with them, both utilitarian and aesthetic, and their multiple benefits and cultural associations. Organized thematically, eight sections cover all aspects of our interaction with plants starting with those crops that were fundamental to the development of cultures and civilizations, and those that enliven our diet beyond the basics, such as saffron and chilli peppers. Other sections look at plants that have helped to create our material world, as well as those that are used medicinally or are revered and adored for symbolic reasons, including the tulip, the rose and the lotus. For anyone interested in the natural world and the extraordinary diversity of flora around us, this elegantly illustrated and covetable book, published in association with the Royal Botanic Garden, Kew, will be an inspiration and a delight.

These enchanting books introduce children to four perennially popular subjects: animals, letters, numbers and toys. Each book features thirty engaging games with activities involving colouring, recognition, classification, counting, searching and more, as well as one double spread of stickers. This beautifully designed collection will both educate and entertain all children of three and over.

These enchanting books introduce children to four perennially popular subjects: animals, letters, numbers and toys. Each book features thirty engaging games with activities involving colouring, recognition, classification, counting, searching and more, as well as one double spread of stickers. This beautifully designed collection will both educate and entertain all children of three and over.

Lee Miller's work for Vogue from 1941-1945 sets her apart as a photographer and writer of extraordinary ability. The quality of her photography from the period has long been recognized as outstanding, and its full range is shown here, accompanied by her brilliant despatches. Starting with her first report from a field hospital soon after D-Day, the despatches and nearly 160 photographs show war-ravaged cities, buildings and landscapes, but above all they portray the war-resilient people soldiers, leaders, medics, evacuees, prisoners of war, the wounded, the villains and the heroes. There is the raw edge of combat portrayed at the siege of St Malo and in the bitterly fought Alsace campaign, and the disbelief and outrage Miller describes on witnessing the victims of Dachau. The wars horror is relieved by the spirit of post-liberation Paris, where she indulged in frivoluous fashions and recorded memorable conversations with Picasso, Cocteau, Eluard, Aragon and Colette. The book ends with Millers first-on-the-scene report giving a sardonic description of HItlers abandoned house in Munich, and the looting and burning of his alpine fortress at Berchtesgaden, which marked a symbolic end to the war. David E. Scherman, the renowned war photojournalist who shared many of Millers assignments, contributes a foreword.

More than 150,000 people work in haute couture. Many of them labour behind the scenes, applying their talents in ateliers devoted to creativity and meticulous attention to detail. This beautiful book takes the reader behind the fashion scenes, allowing the best haute couture designers, embroiderers, leather craftsmen, lacemakers, perfumiers and jewelers to share their work. The books specially taken photographs show step-by-step the complex processes behind the creation of each piece of clothing or jewelry, while many other stunning pictures capture the beauty of the fabrics, materials, dresses and ornaments.