The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way — which in all likelihood means 'buying'. Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor — the person or company that pays for the ad — with its target audience. This book examines the different elements of those definitions and shows readers — through discussion of the ten key principles underlying all great advertising — how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement.With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.

The Belle Epoque (Beautiful Era), which dates from the late nineteenth century to the start of World War I, was an incredible period of creative and scientific activity. Until his death in 1901 at the age of 36, Henri de Toulouse-Lautrec was one of its leading names along with poets and writers such as Guy de Maupassant and Emile Zola. He exhibited with Vincent Van Gogh and was a friend of Oscar Wilde whom he met during his time in London. Creating literally thousands of artworks during his short life, the images that Toulouse-Lautrec created were evocative of the mood of that time. His drawings and lithographs were often playful or satirical, but captured the essence of his subject This book brings together over 170 images. In addition, there are documentary images from the period depicting life in 'fin de siecle' Paris and selected cities around the world. Clothing, architecture and images of street life are featured and where possible photographs of the people Toulouse-Lautrec featured in his works such as Aristide Bruant.

The Russian Ornament Sourcebook is a wonderful compendium of decorative details derived from ancient Russian manuscripts from the tenth to the sixteenth Century. The book starts with a brief history of Russian ornament by Maria Orlova, a member of the Russian Academy of Arts. The main body is divided in two parts; the first half containing hundreds of decorative motifs in full colour arranged in chronological groups. The second half provides templates, which can be used for tracing or scanning details of the decorative elements. The Russian Ornament Sourcebook is a valuable resource for art historians, graphic designers, calligraphy and typography lovers, manuscripts scholars and fans of Russian cultural heritage.