|
Популярные книги |
|
|
|
|
Название: MEIN JAHR OHNE HOSEN: WORDPRESS. COM AND THE FUTURE OF WORK
Автор: Berkun Scott
Издательство: Wiley
Год: 2014 Страниц: 288 Формат: PDF
Размер: 10.08 mb
Жанр: Wiley
|
|
|
Автор: i-2u
:: Просмотров: 1331
|
Название: ANGELA MERKEL: A CHANCELLORSHIP FORGED IN CRISIS
Автор: Crawford Alan
Издательство: Wiley
Год: 2013 Страниц: 214 Формат: PDF (текст изображением)
Размер: 7.49 mb
Жанр: Wiley
|
Angela Merkel was already unique when she became German chancellor: the first female leader of Europe's biggest economy, the first from former communist East Germany and the first born after World War II. Since 2010, the debt crisis that spread from Greece to the euro region and the world economy has propelled her to center-stage, making Merkel the dominant politician in the struggle to preserve Europe's economic model and its single currency. Yet the Protestant pastor's daughter is often viewed as enigmatic and hard-to-predict, a misreading that took hold as she resisted global pressure for grand gestures to counter the crisis. Having turned the fall of the Berlin Wall to her advantage, Merkel is trying to get history on her side again after reaching the fundamental decision to save the euro, the crowning achievement of post-war European unity. Merkel has brought Europe to a crossroads. Germany's economic might gives her unprecedented power to set the direction for the European Union's 500 million people. What's at stake is whether she will persuade them to follow the German lead. Angela Merkel: A Chancellorship Forged in Crisis is the definitive new biography of the world's most powerful woman. Delving into Merkel's past, the authors explain the motives behind her drive to remake Europe for the age of globalization, her economic role models and the experiences under communism that color her decisions. For the first time in English, Merkel is fully placed in her European context. Through exclusive interviews with leading policy makers and Merkel confidants, the book reveals the behind-the-scenes drama of the crisis that came to dominate her chancellorship, her prickly relationship with the U.S. and admiration for Eastern Europe. Written by two long-standing Merkel watchers, the book documents how her decisions and vision — both works in progress — are shaping a pivotal moment in European history. This is a most interesting read of how Angela Merkel has dealt with the Euro crisis, reflecting on her own unique upbringing and background, and how it may have influenced her decisions. An important read for anyone trying to understand the German leadership through the crisis. (Jim O'Neill, Chairman, Goldman Sachs Asset Management (coined the term BRICs to describe the group of major emerging nations, Brazil, Russia, India and China)).
|
|
|
Название: THE CITY AS A TANGLED BANK: URBAN DESIGN VERSUS URBAN EVOLUTION
Автор: Sir Terry Farrell
Издательство: Wiley
Год: 2013 Страниц: 192 Формат: PDF
Размер: 6.72 mb
Жанр: Wiley
|
Encourages planners and architects to look at, learn from, and, indeed, admire the nature of the forces that drive the change, and then work with them to nudge, anticipate and prepare for where it takes us. The author analyses the notions of urban design and urban evolution and examines whether or not they need be seen as opposing one another.
|
|
|
Название: AUTOCAD 2010 FOR DUMMIES
Автор: Byrnes David
Издательство: Wiley
Год: 2013 Страниц: 456 Формат: PDF (текст изображением)
Размер: 15.96 mb
Жанр: Wiley
|
AutoCAD is the hot computer-aided design software known for both its powerful tools and its complexity. AutoCAD 2010 for Dummies is the bestselling guide that walks you through this complicated program so you can build complex 3D technical drawings, edit like a pro, enter new dimensions, and plot with style. AutoCAD 2010 for Dummies helps you navigate the program, use the AutoCAD Design Center, create a basic layout and work with dimension, and put your drawings on the Internet. You'll soon be setting up the AutoCAD environment, using the AutoCAD Ribbon, creating annotation and dimension drawings, exploring 3D models, and cruising comfortably through AutoCAD 2010. Understand object selection and learn all about commanding and selecting, one-by-one selection, and perfecting selecting. Use the AutoCAD tool kit and learn to copy between drawings, manipulate images, and polish your properties. Turn on your annotative objects and say more in multiline text. Understand the anatomy of a dimension, then draw and edit your own. Get up to speed on how to create block definitions, insert blocks, and more. Discover techniques for setting up a layout in paper space. Push the boundary of hatch and define hatch objects. Learn to design in Web format and draw on the Internet with AutoCAD, the only limits are your imagination. AutoCAD 2010 for Dummies prepares you to use this powerful software to design and document your ideas in 2D and 3D.
|
|
Автор: kimon
:: Просмотров: 1294
|
Название: RESHAPING RETAIL: WHY TECHNOLOGY IS TRANSFORMING THE INDUSTRY AND HOW TO WIN IN THE NEW CONSUMER DRIVEN WORLD
Автор: Niemeier Stefan
Издательство: Wiley
Год: 2013 Страниц: 208 Формат: PDF
Размер: 7.28 mb
Жанр: Wiley
|
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution — radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
|
|
Автор: admin
:: Просмотров: 3484
|
Название: THE PRICE OF INEQUALITY: HOW TODAY'S DIVIDED SOCIETY ENDANGERS OUR FUTURE
Автор: Joseph E. Stiglitz
Издательство: Wiley
Год: 2013 Страниц: 560 Формат: PDF (текст изображением)
Размер: 19.60 mb
Жанр: Wiley
|
The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that their fate is bound up with how the other 99 percent live. Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable: moneyed interests compound their wealth by stifling true, dynamic capitalism. They have made America the most unequal advanced industrial country while crippling growth, trampling on the rule of law, and undermining democracy. The result: a divided society that cannot tackle its most pressing problems. With characteristic insight, Stiglitz examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.
|
|
|
Название: PRINCIPLES OF ANIMAL BEHAVIOR
Автор: Lee Alan Dugatkin
Издательство: Wiley
Год: 2013 Страниц: 672 Формат: PDF (текст изображением)
Размер: 23.52 mb
Жанр: Wiley
|
Principles of Animal Behavior has long been considered the most current and engaging introduction to animal behavior. The Third Edition is now also the most comprehensive and balanced in its approach to the theoretical framework behind how biologists study behavior.
|
|
|
Название: SPANISH ESSENTIALS FOR DUMMIES
Автор: Stein Gail
Издательство: Wiley
Год: 2013 Страниц: 192 Формат: PDF
Размер: 6.72 mb
Жанр: Wiley
|
|
|
Автор: admin
:: Просмотров: 9955
|
Название: LEARNING PYTHON, 5TH EDITION
Автор: Lutz Mark
Издательство: Wiley
Год: 2013 Страниц: 1600 Формат: PDF
Размер: 56.00 mb
Жанр: Wiley
|
|
|
|
Название: WRITING SCIENTIFIC RESEARCH ARTICLES: STRATEGY AND STEPS, SECOND EDITION
Автор: Cargill Margaret
Издательство: Wiley
Год: 2013 Страниц: 224 Формат: PDF
Размер: 7.84 mb
Жанр: Wiley
|
This book shows scientists how to apply their analysis and synthesis skills to overcoming the challenge of how to write, as well as what to write, to maximise their chances of publishing in international scientific journals. The book uses analysis of the scientific article genre to provide clear processes for writing each section of a manuscript, starting with clear 'story' construction and packaging of results. Each learning step uses practical exercises to develop writing and data presentation skills based on reader analysis of well-written example papers. Strategies are presented for responding to referee comments, and for developing discipline-specific English language skills for manuscript writing and polishing. The book is designed for scientists who use English as a first or an additional language, and for individual scientists or mentors or a class setting. In response to reader requests, the new edition includes review articles and the full range of research article formats, as well as applying the book's principles to writing funding applications.
|
|
|
Название: REINVENT: A LEADER'S PLAYBOOK FOR SERIAL SUCCESS
Автор: Hassan Fred
Издательство: Wiley
Год: 2013 Страниц: 224 Формат: PDF
Размер: 7.84 mb
Жанр: Wiley
|
Leadership principles from a master of the business turnaround In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success. The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance. Features practical, proven guidance appropriate for every business leader in any industry Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants Written by a renowned public speaker and former CEO known for turning around struggling companies Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.
|
|
Автор: admin
:: Просмотров: 2240
|
Название: GMAT FOR DUMMIES (+ CD-ROM)
Автор: Lisa Zimmer Hatch
Издательство: Wiley
Год: 2013 Страниц: 360 Формат: PDF
Размер: 12.60 mb
Жанр: Wiley
|
|
|
Автор: dione
:: Просмотров: 976
|
Название: STUDY GUIDE FOR MACROECONOMICS
Автор: Gillette David
Издательство: Wiley
Год: 2013 Страниц: 157 Формат: PDF
Размер: 5.50 mb
Жанр: Wiley
|
The Study Guide includes chapter overviews, key concepts, multiple-choice and true/false review questions, worked and un-worked exercises and problems with complete solutions. It also includes a math review section at the end of the first chapter to help gauge what sort of math background the student is approaching this course with.
|
|
|
Название: SPIDER-MAN AND PHILOSOPHY: THE WEB OF INQUIRY
Автор: Sanford Jonathan J.
Издательство: Wiley
Год: 2012 Страниц: 288 Формат: PDF
Размер: 10.08 mb
Жанр: Wiley
|
Untangle the complex web of philosophical dilemmas of Spidey and his world — in time for the release of The Amazing Spider-Man movie. Since Stan Lee and Marvel introduced Spider-Man in Amazing Fantasy number 15 in 1962, everyone's favorite webslinger has had a long career in comics, graphic novels, cartoons, movies, and even on Broadway. In this book some of history's most powerful philosophers help us explore the enduring questions and issues surrounding this beloved superhero: Is Peter Parker to blame for the death of his uncle? Does great power really bring great responsibility? Can Spidey champion justice and be with Mary Jane at the same time? Finding your way through this web of inquiry, you'll discover answers to these and many other thought-provoking questions. This title gives you a fresh perspective and insights on Peter Parker and Spider-Man's story lines and ideas. It examines important philosophical issues and questions, such as: What is it to live a good life? Do our particular talents come with obligations? What role should friendship play in life? And, is there any meaning to life? This title views Spider-Man through the lens of some of history's most influential thinkers, from Aristotle, Thomas Aquinas, and Immanuel Kant to Nietszche, William James, Ayn Rand, and Alasdair MacIntyre.
|
|
|
Название: THE BIG LEBOWSKI AND PHILOSOPHY: KEEPING YOUR MIND LIMBER WITH ABIDING WISDOM
Автор: Irwin William
Издательство: Wiley
Год: 2012 Страниц: 304 Формат: DOC
Размер: 7.60 mb
Жанр: Wiley
|
Celebrate the Dude with an abiding look at the philosophy behind The Big Lebowski Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary. It also answers key questions, including: The Dude abides, but is abiding a virtue? Is the Dude an Americanized version of the Taoist way of life? How does The Big Lebowski illustrate the Just War Theory? How does bowling help Donny, Walter, and the Dude oppose nihilism? Yes, the Dude is deep, and so is this book. Don't watch the movie — or go to Lebowski Fest — without it.
|
|
Автор: ternie
:: Просмотров: 2761
|
Название: MINOLI-CORDOVANA'S AUTHORITATIVE NETWORK AND COMPUTER SECURITY DICTIONARY
Автор: Minoli Daniel
Издательство: Wiley
Год: 2012 Страниц: 444 Формат: PDF (текст изображением)
Размер: 15.54 mb
Жанр: Wiley
|
Includes definitions of terms, concepts, methods, solutions, and tools in the field of computer and network security. This dictionary provides the professionals with critical insight into the terms` use and applicability in the field of IT security. It also offers support to help identify and reduce security risks.
|
|
|
Название: BLAIR'S BRITAIN
Автор: Driver Stephen
Издательство: Wiley
Год: 2012 Страниц: 256 Формат: PDF
Размер: 8.96 mb
Жанр: Wiley
|
In this important new book, Stephen Driver and Luke Martell examine how the Blair government is re-shaping Britain, Britain's place in Europe and British social democracy. This timely study of Labour's first term in power for two decades challenges the view that New Labour has thrown in the towel to Thatcherite neo-liberalism. Driver and Martell argue that Tony Blair's government has in fact taken politics and policy-making beyond Thatcherism. But they also cast doubt on some of the social democratic claims of Labour modernizers. While Labour's stunning election victories in 1997 and 2001 have given the Blair government an unprecedented opportunity to shape the political and policy landscape in Labour's image, Blair's Britain continues to bear the imprint of eighteen years of radical Conservative government. Blair's Britain explores the central policy dilemmas faced by the Labour Party in government in its second term and beyond: the balance between social justice and economic efficiency; strong government and pluralist politics; and work and home life. The authors explore how social democrats and progressive politicians across Europe in Germany, France, the Netherlands, Scandinavia and the Mediterranean, as well as the United States, have responded to the challenges of globalization and social change — and examine the comparative politics of social democracy across Europe and the rest of the world today. This book is the most comprehensive survey of New Labour yet to appear, and will be read by students of politics and sociology as well as being accessible to the general reader...
|
|
Автор: hando
:: Просмотров: 3880
|
Название: MCTS MICROSOFT WINDOWS 7 CONFIGURATION STUDY GUIDE (+ CD-ROM)
Автор: Panek William
Издательство: Wiley
Год: 2012 Страниц: 624 Формат: PDF
Размер: 21.84 mb
Жанр: Wiley
|
A fully updated study guide for MCTS exam 70-680. Demand for experienced, qualified Windows 7 administrators remains high. IT professionals seeking certification in Windows 7 administration will find everything they need to learn to pass the MCTS exam (70-680) in this complete Sybex Study Guide. Updated to cover the most recent version of the exam, this comprehensive guide examines all the exam objectives, using real-world scenarios, hands-on exercises, and challenging review questions. Certification in Windows 7 administration is highly prized by IT professionals and employers; this comprehensive study guide covers everything you need to know to pass MCTS exam 70-680 Covers installing, upgrading, and migrating to Windows 7; deploying Windows 7; configuring hardware, applications, network connectivity, access to resources, and mobile computing; monitoring and maintaining systems that run Windows 7; and configuring backup and recovery options Features troubleshooting scenarios, review questions, and free downloads of bonus exams, flashcards, and video walkthroughs. This complete study guide is the partner you need to assure your success on exam 70-680.
|
|
|
Название: GLOBAL HOUSING MARKETS
Автор: Bardhan Ashok
Издательство: Wiley
Год: 2012 Страниц: 564 Формат: DOC
Размер: 14.10 mb
Жанр: Wiley
|
Two years into the crisis, market participants now have a chance to look back and learn from the experience. One of the most striking aspects is how global and yet how local it has been. Countries in many parts of the world were players in either the financial bubble or the housing bubble or both, but the degree of impact, outcome and responses varied widely. This is an appropriate time to pull together the lessons from these varied experiences. This book consists of four parts. Part I introduces the framework for the book with a general introduction and follows the housing crisis in the US, as the core of the meltdown. Part II includes several chapters describing the evolution of housing markets and policy in the run-up to the crisis, impacts, and responses in Asian countries. Part III covers a similar breadth of topics on European housing markets. Part IV covers several countries in far-flung corners of the world, and which have some distinctive attributes. It concludes with an analytic chapter comparing experiences and linkages across countries and pointing to policy implications and research lessons drawn from these experiences.
|
|
|
Название: TOURISM MARKETING
Автор: Hsu Cathy H.C.
Издательство: Wiley
Год: 2012 Страниц: 448 Формат: DOC
Размер: 11.20 mb
Жанр: Wiley
|
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing; the role and importance of destination marketing; organisations factors influencing tourism; demand and supply; characteristics of consumer-traveler; behaviour services; marketing in tourism; the role of marketing research in management; decision making approaches to branding, positioning and segmentation; the philosophy of integrated marketing communications; and performance metrics.
|
|
|
|